Marketers must acquire fundamental design and data analysis skills

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 20, 2020, 1:42 AM UTC

Having fundamental designing skills can be an added advantage for marketers.

Marketing techniques are emerging and evolving very rapidly. This piece states some must-adopt marketing skills that can let marketers upskill. Learning how to use data-analytics tools such as, Google Analytics can help marketers analyse the campaign better. Additionally, these tools can provide keyword ranks and conversion rates.

Marketers could use Adobe Photoshop or Adobe Illustrator to design icons, landing pages and marketing material. Fundamental design skills can give them a competitive edge. Having an internal team do the foundational graphic design can save the team money.

Marketers may need to “troubleshoot website problems” and having a basic understanding of HTML and CSS can let the them resolve website issues without the assistance of a developer. Sites such as, Codecademy can offer free and paid coding tutorials that marketers could take.

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