Developing a binge worthy content strategy can provide a solid customer experience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 20, 2020, 11:02 AM UTC

Companies must create valuable content to stand out.

This article suggests how brands could create a noteworthy and memorable experience for their customers. If the brand wants to stand out, they must offer something to their consumers that’s memorable. Building a binge worthy content strategy can help a brand be a success among users.

Marketers could use case studies to show consumers exactly how they’ve helped others. It’s crucial for companies to create content that provides value to help the brand stand out. Employing a value chain analysis can give a competitive advantage to the brand.

Instagram is an effective platform for businesses to stay top of mind with consumers. Companies must abide by the platform’s rules while posting branded content. Additionally, they must make sure that these posts are making an impact on the target consumers.

Read the original article

[4 minute read]