Businesses should use Instagram posts to create engagement and not push sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 20, 2020, 2:56 PM UTC

Using features like tagging people and polling audiences can help marketers generate engagement.

This piece recommends marketers should go beyond promoting products and use Instagram to engage with their audiences. Brands can highlight the origins of their products, employee engagement and post images portraying the values of their businesses.

Marketers should use relevant hashtags in their posts and stories to reach out to the audience outside their followers’ list. The author recommends that brands should use 5-10 hashtags in their posts to avoid looking like spam.

The author suggests businesses should regularly post on Instagram to become consistent and credible sources of visual content. Marketers should find out the frequency of Instagram posts that works best for their audiences and post accordingly.

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[7 minute read]