Brands can leverage exit pop-ups to retain consumers and turn them into email subscribers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 20, 2020, 7:20 PM UTC

Creating targeted content that addresses customer problems can help marketers grow their email list.

Exit pop-ups with exciting coupon offers can help brands retain consumers on Shopify stores and increase email subscribers. Brands can further offer their repeat customers exclusive benefits through email personalisation to make them feel appreciated.

Marketers can further provide consumers with early access to new product releases and exclusive content in return for customers’ email addresses. This article suggests that targeting users with problem-solving content can further encourage consumers to subscribe to the brand’s email list.

The author contends that brands can leverage social listening tools to understand their consumer’s problem and create content accordingly. Businesses can further capture emails before and after a consumer checkout by offering discounts along with their purchases.

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[9 minute read]