To boost ROI of marcom efforts, marketers must integrate various facets of it

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 20, 2020, 2:52 AM UTC

It would require solidifying workflows and teams.

This piece highlights ways in which marketers can build a successful and manageable marcom plans for the new decade. Integrating facets of marketing communications can boost the ROI extracted from it.

This requires solidifying teams and workflows for executing integrated content, social media, creative design, digital marketing and PR strategies. The author recommends using big data analytics to design, collect, store and analyse disparate datasets across multichannel initiatives.  

Such an analysis must be led by clarity on specific goals as a large amount of data can produce a lot of insights. Further, all those involved must be aligned on the specific goals and messages of the business.

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