Offering volunteer days to employees can grow a brand’s visibility among supporters of a charity

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 17, 2020, 4:01 AM UTC

It can also build camaraderie within the organisation.

This article recommends ways through which brands can do more in terms of corporate social responsibility (CSR) in 2020. Companies could offer volunteer days to their employees to increase their visibility among that charity’s supporters. This also helps in building camaraderie within the company.

Job seekers and currently employees seek companies that practice what they preach. So in an effort to practice ethical labour, organisations can offer competitive perks, comfortable workspaces, and look to engage employees. By creating a social responsibility team, brands can give back to the community.

The article suggests supporting local and national organisations that run social and environmental initiatives by donating to them. To reduce their carbon footprint, companies must increase recycling, reduce energy and water use and improve their waste management practices.  

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