Leveraging data from advanced analytics can enable marketers track customer attribution

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 17, 2020, 4:09 PM UTC

Merging data from customer data platforms (CDP) and data management platforms (DMP) can help brands create an accurate representation of customers across channels.

Leveraging data analytics tools like CDP and DMP can help brands create a customer-centric experience and effectively track customer attribution. Marketers can also create a comprehensive profile of their customers incorporating DMP and CDP data.

Creating a multi-touch attribution throughout the marketing funnel by combining data from CDP and DMP can also help brands better analyse the effectiveness of their advertising efforts. The data gathered through advanced analytics like multi-touch attribution system can enable businesses to understand consumer decisions effectively.

Brands can also leverage AI tools for CRM to automate data capturing and glean insights to create personalised marketing campaigns. AI algorithms can further enable chatbots to deliver precise responses.

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