Categorise videos on YouTube to help them rank better on the platform

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 17, 2020, 2:36 AM UTC

This can also familiarise a brand with what is currently working well on it.

The author shares some tips that can help brands build a solid SEO strategy for YouTube. Such a strategy is crucial to have as a considerable amount of Google search traffic leads directly to video results.

Firstly, brands must determine the most relevant, target keywords to be able to build them into the content. Tools like TubeBuddy and SEMRush help in identifying the words that searchers use. The resultant keywords must also relate to a specific “query.”

The author suggests researching what performs well within a particular category as YouTube allows categorisation of videos. This can help improve search ranking and also familiarise a brand with what’s currently trending on the platform.

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