73% of consumers would shop more frequently at retailers with aligning core values

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 17, 2020, 8:06 AM UTC

Baby Boomers (67%) and Gen Zers (61%) plan to shop in physical stores.

This article states that 82% of consumers are more likely to purchase a product at the counter if they see, hold or demo it in-person. According to Shopkick’s survey, 64% of consumers plan to spend more money at retailers whose core values align with theirs.

Baby Boomers (75%), Gen X (72%), Millennials (70%) and Gen Z (68%) plan on shopping more frequently at such retailers. 64% of Gen Z report feelings of brand loyalty, as against 47% of Baby Boomers.

88% of shoppers would use their mobiles while shopping in-store to find deals and compare prices. Facebook is the preferred social platform for shopping for Millennials and Gen X (26% each) and Boomers (29%). Gen Z (20%) is more likely to shop on Instagram.

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