Engaging audiences with focus groups can help marketers target the right demographics

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 16, 2020, 1:12 PM UTC

Brands can also leverage Google Analytics data to create tailored content for targeted audiences.

This piece recommends marketers should engage audiences with focus groups to better understand consumers and their buyer personas. Holding focus groups can help brands ensure that the brand’s marketing campaign is targeted at the right demographics before an official launch.

Marketers should use data from Google Analytics to categorise the interests of their audiences and create tailored content for specific segments. Creating actionable content like reviews and offering discounts on social platforms can further help businesses engage their targeted audiences.

The author suggests brands should A/B test their content by splitting audiences into two groups to mitigate risks and improve content performance. Running a creative ad with slight alterations for different audience segments can also help marketers effectively reach their target demographic.

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