Brands should decide themes and topics beforehand to create an effective content marketing plan

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 16, 2020, 6:24 PM UTC

Creating a shared spreadsheet can help marketers effectively manage and post monthly content.

This piece says brands can strategically decide their themes and topics beforehand for every month to create content that resonates with their target audience. Brands can conduct surveys among consumers as well as ask influencers and industry thought leaders to figure out themes that interest their target demographics.

Businesses can also track online conversations via social listening tools to understand customer pain points. Performing keyword research can further help marketers understand their audiences’ intent better and create content that can draw customers into the marketing funnel.

After deciding the theme, marketers can gather key members of the content team to brainstorm ideas and headlines of the topics under selected the theme. Businesses should also plan to optimise the content for search engines in advance.

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