Apps like Tinder, Grindr, MyDays were found selling user data

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 15, 2020, 10:47 AM UTC

These apps provide free services to users by selling their information to third-parties.

As per a report by the Norwegian Consumer Council, many popular apps have been selling user data which likely violates privacy laws. The report analysed data traffic from dating apps Tinder, OkCupid, Happn and Grindr; makeup app Perfect365; children’s app My Talking Tom2; period tracker apps Clue and MyDays; Qibla Finder; and Wave Keyboard.

Several of them were found sharing location data with multiple partners. OkCupid shared “highly personal data about sexuality, drug use, political views and more” with Braze, an analytics company.

The lack of transparency with regard to sharing such data and its usage could violate the GDPR. The Norwegian Council filed a complaint with an Oslo-based regulatory body to investigate these violations.

Read the original article

[2 minute read]