Voice-controlled devices to become a crucial part of PR professional’s tool

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 14, 2020, 2:17 AM UTC

This will need messages to be “clear, simple and digestible” for voice storytelling.

The author highlights some tech trends from Consumer Electronics Show (CES) that PR experts would need to “craft messages” for. Meredith L Eaton, North America director at Red Lorry Yellow Lorry states that PR professionals must communicate about technologies that support the big three Cs, “causes, compliance and confidentiality.”

Chirp PR’s John Walker states that “foundational” technologies like 5G, AI, digital health and smart cities are shaping the world now. He adds that the shift towards these technologies will coax PR professionals to communicate innovations depending on the business problems they solve.

The article forecasts voice-controlled devices to become an important part of PR professional’s tool. Walker expresses that PR voice assistants provide the best opportunities for “professional communicator’s day to day responsibilities”.

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