Re-optimising content allows marketers to drive traffic and improve search rankings

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 14, 2020, 4:34 PM UTC

Filtering out keywords with high search volume can help brands effectively re-optimise content.

Content re-optimisation can help marketers provide contextual depth to their topics while enhancing the URL performance of their websites. To effectively re-optimise content, brands should target high-value keywords with SEO tools and glean keywords that have a high search volume index.

Marketers should evaluate and select relevant keywords with high search volume ranking for re-optimising content. This article suggests brands should choose keywords that drive at least 31 visitors per month as a threshold for their re-optimisation.

Targeting highly competitive keywords allows brands to build backlinks and enhance search ranking efficiently. The author suggests that brands can also look out for keywords aimed at blog posts and optimise them by segmenting them according to their rank and search volume.

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