Modify content according to each social media platform’s lingo

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 14, 2020, 7:56 AM UTC

Combine Google’s UTM tags and Analytics to measure the response on the content.

This article provides ways to create an effective posting schedule for social media updates. The author recommends drafting a social media calendar comprising posts for each platform. Citing Socialbakers, the author says that brands must post at least once a day for best engagement.

Marketers should experiment with sharing content at different times of the day to make the schedule flexible. They should pay attention to the analytics and engagement stats to find a time slot which works best for them.

Brands must also share a piece of content more than once after publishing it to drive more traffic. Since each platform has its own lingo, the content should be modified accordingly. Lastly, marketers must use URL shortening tools to monitor the number of clicks on each post.

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