Design a tailored content plan for Twitter and Facebook, each

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 14, 2020, 2:47 AM UTC

Customers between ages 18 and 29 years may spend more time on Twitter, as against Baby Boomers who are more active on Facebook.

This article suggests ways for businesses to determine which platform between Twitter and Facebook is better for them. The author says that Twitter leans towards sharing trending news, tips and bite-sized content, whereas Facebook helps in strategically building personal connections with audiences.

Marketers must first consider their business goals and then choose a suitable platform. Businesses could use Facebook if their content focuses on the brand’s human side and helps their customers overcome pain-points.

On both platforms, marketers should post content which is relevant, entertaining and encourages brand engagement. After testing which platform works best for the brand, marketers will be in a better position to know where they get better audience engagement, clicks, leads and conversions.

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[24 minute read]