Small businesses could look into creating Instagram accounts meant particularly for creators

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 13, 2020, 9:32 AM UTC

Such an account can offer new features to brands.

This article recommends small businesses to use technologies to protect their company from data breaches to avoid losing sensitive information and to retain customer trust. Having a good understanding of how mobile technology influences customer journey can help enhance the customer experience.

In the face of easily accessible new technology, the author emphasises the continued importance of email marketing. For brands that are on Instagram, they could look into accounts that are meant specifically for creators. The platform has new options to offer particularly for business accounts.

Using the right SEO header tags can be an important part of a brand’s overall SEO strategy. With mobile marketing evolving continually, companies must be mindful of adapting its strategy depending on the channel.

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