Include scenario-based training sessions while practicing for on-camera interviews

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 13, 2020, 10:19 AM UTC

Recurring on-camera training better prepares spokespeople for interviews, thus helping them overcome feelings of uncertainty and lack of control.

This article provides tips for optimising on-camera media interviews and spokesperson skills building. The author recommends customising the format, content and delivery of spokesperson skills coaching as per the company and participant’s needs. Organisations can use pre-training questionnaires and phone interviews to gauge a participant’s media interview experience.

Interview training and one-to-one spokesperson coaching should cover verbal and non-verbal message delivery, along with on-camera practice time, reviews of taped practice interviews and real-life examples. Businesses should hire trainers with deep media training and journalistic experience.

The author suggests getting professional videographers and high-tech coaching equipment on-board to simulate real-life interviews. Practice sessions should also include scenario-based crisis communication. Additionally, training content should explain social media characteristics and include mock interviews with bloggers.

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