Empowering employees can help brands drive innovation and growth

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 13, 2020, 1:57 PM UTC

Prioritising employee skill-sets can help create a culture of empathy in the organisation.

To produce ideas that can add value to a business, brands should empower their employees to share their ideas and talent. Businesses can encourage their employees to be brand advocates, by nurturing employee collaboration and eradicating departmental silos.

The author suggests marketers can leverage employee ideas to drive innovation by fostering a culture that encourages employee growth. Businesses should also invest in robust R&D programs like AI and augmented reality to inspire innovation throughout departments.

Marketers should work with their employees to create business ecosystems that effectively connect with their consumers and transform consumer experiences. Further, companies should create supportive, challenging and encouraging work environment that can harness an employee innovation.

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