Creating a cohesive and consistent Instagram feed can attract target audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 13, 2020, 2:55 PM UTC

Marketers should use mood board visuals to align their pictures on their Instagram feed.

To attract and increase Instagram followers, brands should create an Instagram feed style that can evoke the feelings of their target demographics. Marketers can create an aesthetic Instagram feed by posting business-relevant images and videos with consistent fonts, colour palettes and themes.

Brands can further create a collage from all the pictures they have and create a mood board on their Instagram feed. This article recommends that marketers should use tools like Canva and Photoshop to create a consistent mood board on Instagram feed.

The author suggests that brands should use high-quality and beautiful pictures with the right lighting and background to align their visuals with their Instagram style. To ensure all the images are looking perfect for the feed, marketers can use apps like Preview, before they upload them.

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