Shoppable videos will enable brands to meet their ecommerce goals

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 10, 2020, 11:08 AM UTC

Virtual reality, augmented reality and 360-degree videos are expected to be standouts in 2020.

This article highlights the trends of video marketing which brands should consider adopting in 2020. The author says that by 2022, about 25% of households will ditch traditional television, making over-the-top (OTT) streaming services a viable platform for serving video ads.

Marketers must consider a mobile-first approach, as over half of video content is viewed on mobiles. The challenge, however, will be maintaining consumers’ attention and driving impact. To achieve the best results out of 360-degree video marketing, companies must balance its entertainment value with branding.

The author adds that consumers retain 95% of a message from videos as against 10% from text, making it imperative for brands to create shoppable videos. Further, data-driven videos will enhance personalisation, making the brand more memorable.

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[4 minute read]