Retailers could hold sales in January to turn around poor holiday season sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 10, 2020, 12:23 PM UTC

Heavy discounting could attract consumers to unnoticed products.

This piece suggests how brands can recover from a poor holiday sale season. They could hold a sale with heavy discounts in January. Discounting not only moves stock but also nudges consumers to buy items that they may have not noticed before.

It’s important for brands to keep their stores exciting, clean and organised. Stores must have inspirational window displays for a better sale. Companies must market their efforts as “unmissable extravaganzas” to avoid looking like they’re solely trying to sell last season’s products.

Consumers express focus on health and fitness after festive overindulgence. Businesses must capitalise on this trend. Further, retailers can have targeted product ranges on offer to cater to consumers that may have resolved to live sustainably in the new year.

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