Developing a clear value proposition can help brands effectively distribute their YouTube videos

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 10, 2020, 5:32 PM UTC

Uploading high-quality videos with better content allow marketers to rank higher on search results.

This piece suggests that marketers should provide a clear value proposition to viewers in their videos to effectively distribute content. Consistently providing value to the audience through quality videos can enable brands to create conversations and ultimately drive sales.

By creating YouTube videos on niche topics and uploading them regularly, brands can appeal to their target demographic. Businesses should focus on creating content that represents their brand but does not make direct pitches.

Marketers should provoke curiosity about their products through their videos to encourage consumer engagement. The author further suggests brands should focus on metrics like click-through rates and engagement time to effectively measure campaign goals.

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