Brands must give relevant and brief answers to be visible in featured snippets in search

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 10, 2020, 2:47 AM UTC

Optimising efforts on mobile devices lets them deliver better voice search results.

This piece shares tips on how brands can optimise voice search in 2020. Companies must look to grab a spot in the featured snippets to be able to answer consumer queries and questions in the best way. Further, they must also answer relevant questions, support them with important details and keep it brief.

Brands should focus their optimisation efforts on mobile devices and voice assistants, as that is where most of voice searches take place. By enhancing a website’s speed, marketers can create a quality user-friendly experience.

The article quotes SEO expert Brad stating that 50% of Google searches will be completed through voice searches by 2020. Additionally, optimising a brand’s site for top local searches gives them an edge over their competitors.

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[6 minute read]