Creating multimedia content for each stage of the marketing funnel can help brands drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 09, 2020, 4:56 AM UTC

Leveraging distribution channels like paid media can boost a brand’s content marketing strategy.

To improve content marketing campaigns, brands should invest resources on multimedia content for every stage of the marketing funnel. Creating animated explainers and educational series at the top of the funnel can raise awareness, while product videos and case studies can drive sales.

Investing in multiple distribution channels like Facebook can further help marketers generate leads, increase followers and reach out to a broader demographic. This article states that brands should avoid placing lead forms in their content, as this could deter users from reading the piece altogether.

Creating data-driven stories can further help brands increase their social engagements, help publish press releases and gain backlinks. The author suggests that marketers should use simple language and visual formats while crafting content.

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