Including the company’s purpose in social media guidelines can help brands avoid legal concerns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 08, 2020, 4:44 PM UTC

Educating employees about workplace social media usage can enable marketers to create brand advocates.

Creating social media guidelines while mentioning company values, missions and statements can help brands prevent legal issues. This piece suggests brands should list out authentic accounts and encourage employees to use those accounts only.

Following a company style guide while creating guidelines allows brands to effectively engage audiences, recruit employees and boost sales. Creating a central social media guideline folder, which is accessible by all employees, can further encourage employees to follow the guidelines.

Companies should educate their employees about social media guidelines to raise awareness and help them promote the brand efficaciously. The author suggests creating training videos and hosting employee meetings can help the company staffs better understand social media policies.

Read the original article

[8 minute read]