Businesses targeting children could arrange for them to meet an animal mascot in-store

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 08, 2020, 10:56 AM UTC

Brands can develop their own mascots through a reputable branding company.

This piece suggests some events that retail stores can hold to win customers. When a brand launches a new product or service they must invite their loyal customers to make them feel like they belong to an exclusive group.

Hassan Alnassir, founder and owner at Premium Joy said that brands targeting children could arrange for a meet and greet with an animal mascot. Small brands must create their own mascot characters that represent them, through a reputable branding agency, expressed Alnassir.

Businesses could plan charity events to make the brand more personable to their target market. Giving away tickets to customers to dinners and shows can attract more people to the brand.

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