Early observations reveal inconspicuous opt out options on publisher sites

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 07, 2020, 10:14 AM UTC

Conde Nast’s publication’s opt out options seem to be most consistent with CCPA.

The author, Greg Sterling, shares his observations on how publishers are complying with the California Consumer Privacy Act (CCPA), effective since 1 January 2020. Sterling observed brands calling “as little attention as possible” to the opt-out options.

He shares an example of Time’s homepage, where the opt out option is shared at the sixth spot in the fourth (and last) column of the webpage footer. It isn’t easily discoverable by most website visitors. Sites like Pandora, Hulu, The NY Times and WSJ.com seem to be behaving similarly.

As per Sterling, Conde Nast publications appear to be the most consistent with CCPA. A pop-up on Wired prompts users to accept an updated privacy policy, following which a “cookie banner” will appear with a conspicuous “Do Not Sell” button.

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