Create paid search ads focused on people’s purchase intent to yield better results

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 07, 2020, 5:14 PM UTC

Businesses can leverage Google’s Local Service ads to create efficient advertising campaigns.

This piece suggests marketers should create a paid search ad strategy on search engines to effectively reach out to consumers and generate leads. Bidding on keywords and search terms with high purchasing intent can help brands efficiently target consumers who are more likely to make a purchase.

Creating a long-tail search keyword strategy can further enable marketers to persuade consumers with higher purchase intent. Additionally, a paid search campaign allows brands to place their ads on the first page of search results, which increases conversion opportunities.

The author suggests that businesses should sign-up for Google’s Local Services to effectively reach out to their local customers. Further, ad types like text-only and map listing on Google allow marketers to effectively convey their brand messages to the targeted demographics.

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