Companies must balance personalised and public messaging

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 07, 2020, 11:15 AM UTC

Hootsuite surveyed over 3,000 marketers.

This article cites a study conducted by Hootsuite to reveal the probable social media trends in 2020. Assisted by automation, companies are expected to balance and continue investing in personalised and public messaging. Investments in public social media feeds will continue despite the rise of one-to-one messaging.

Amid polarisation in conversations online, people are trusting employers more than NGOs, businesses, media and government. Owing to this, companies can build more progressive internal culture, as they take company purpose ahead through employee and customer advocacy.

The study expects TikTok’s rise to continue. It currently has over 800 million active users. Social marketers must adapt their strategies to the platform. TikTok is useful to attract young social media users. 

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