Be aware of all facts before devising strategy to tackle a data breach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 07, 2020, 2:52 AM UTC

PR professionals must brainstorm with the relevant top executives to develop a strategy.  

As per Ping Identity, data breaches cause about 78% of customers to disengage with a brand. The author recommends how PR professionals and brands can handle a data breach. Work closely with the cybersecurity team to get continuous updates and respond to the public post a breach.

Companies must make themselves aware of the facts before sharing details with the public. Having sent out an initial notice, PR professionals must hold a session with top-level executives from relevant departments to devise a strategy to fix and avoid such a breach.

Follow up devising a strategy with apologising to the public. Brands must exhibit empathy and concern towards the customers affected. They must assure them that they’re working on fixing the problem. 

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