PR professionals must brainstorm with the relevant top executives to develop a strategy.
As per Ping Identity, data breaches cause about 78% of customers to disengage with a brand. The author recommends how PR professionals and brands can handle a data breach. Work closely with the cybersecurity team to get continuous updates and respond to the public post a breach.
Companies must make themselves aware of the facts before sharing details with the public. Having sent out an initial notice, PR professionals must hold a session with top-level executives from relevant departments to devise a strategy to fix and avoid such a breach.
Follow up devising a strategy with apologising to the public. Brands must exhibit empathy and concern towards the customers affected. They must assure them that they’re working on fixing the problem.
[4 minute read]