Marketers can leverage micro-influencers to scale up the content creation process

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 06, 2020, 4:35 PM UTC

Brands can also use user-generated content from influencer posts to create conversations and increase engagements.

This piece states that influencer marketing programs like sponsored reviews can help brands amplify their content creation process and widen reach. Further, outsourcing content creation process to micro-influencers can not only scale up content production but also maintain creativity and authenticity.

Creating influencer generated content (IGC) can enable marketers to create a conversation between their users, thereby increasing user-generated content and word-of-mouth marketing. Micro-influencers can further help brands create content that is aligned with their social media audiences in a cost-effective way.

The author suggests businesses should approach influencers interested in promoting their products and whose content is aligned with their messages. But they should avoid cold outreach marketplaces as it could affect the quality of influencers they collaborate with.

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