Launching pre-launch reach campaigns through social media ads can boost reach and engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 06, 2020, 2:45 PM UTC

Conversion campaign ads on Instagram and Facebook can help marketers drive sales for flash sales.

This piece recommends brands should run pre-launch reach campaigns on Facebook and Instagram to promote their flash sales and reach their prospects. Marketers should set-up a reach campaign with a large audience to gain more potential customers.

The article says that running ads via conversion campaigns on the day of flash sales can further help marketers increase conversions. Creating count-down posts on Instagram and Facebook leading up to the sales day can enable brands to warmup their potential consumers.

Businesses should use Campaign Budget Optimisation (CBO) on Facebook to set their budgets and target ads to warm the audience. The author suggests that marketers should create a Facebook event to reach their potential consumers organically.

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[8 minute read]