Adopt best practices to make content accessible to users with disabilities

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 06, 2020, 2:28 AM UTC

Including captions in videos can enhance engagement rates.

This article suggests how brands can make their content accessible in accordance with Americans with Disabilities Act (ADA). Businesses must use shorter sentences and paragraphs since long sentences are more complex and make it harder for users with cognitive disabilities to understand them.

Adding captions to video content can increase engagement rate in an environment where volume is muted or negligible. Providing captions on videos on YouTube is easy as it only needs the uploader to turn on automatic captioning.

Using images and design elements can enhance content and visually tell a story. Brands must ensure that all images and media content can be interpreted by users with vision disabilities. Adding image alt text is important for accessibility because screen readers use these tags to inform a user of visual content.

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