PR professionals could nudge companies towards better gatekeeping and culture testing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 03, 2020, 12:20 PM UTC

“Ethics” will be a hot topic during the 2020 presidential election in the US.

This article presents PR professionals’ opinions with regard to crisis, diversity and ethics across industries. Entercom’s Esther-Mireya Tejeda says that in the “cancel culture” communicators will compel organisations to undertake better gatekeeping and culture testing, and stay true to their values and consumer expectations.

Gene Grabowski, partner at kglobal predicts a more a stringent enforcement of legacy regulations, thus resulting in a “sizable boost” to crisis management teams. Hill+Knowton Strategies’ Kevin Elliott adds that the arrival of Gen Z in the workforce will create new dynamics such as them being less inclined to take risks.

According to Bechtel Corporation’s Charlene Wheeless, employees will demand accountability from companies over diversity, inclusion and equity. Beyond inclusion, they will demand freedom of “bringing their authentic selves to work”.

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