Consumers expect online brands to tighten their focus on child safety

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 03, 2020, 4:23 PM UTC

Successful digital brands will need to address the consumer experience to replicate success in the offline world in 2020.

This piece talks about the major trends that social media managers should focus on this year. While consumer privacy is becoming a significant concern, social media is expected to focus on quality content for engaged users.

Further, with more millennials becoming parents, child safety is expected to emerge as a major concern. The article contends that young parents will “expect more from the brands they allow into their lives.”

The author highlights that successful brands would look beyond simply refining audience targeting and would view social media targeting as one small part of the whole. Further, influencer marketing would continue to be a trend with nano-influencers continuing to grow in popularity.

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