Provide insightful product data to improve content marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 02, 2020, 7:42 AM UTC

Use calls-to-action to convert leads into customers.

This article provides practical content marketing strategies for brands to increase their traffic and sales. The author recommends consistently producing evergreen content using the right keywords, headings, subtitles, introduction and conclusion to improve search engine rankings.

Marketers should also utilise user-generated content (UGC) as it enables them to better understand buyer personas and build credible social proof. UGC can be gathered through reviews, forums and social media chat sessions. The author also suggests providing customers with multichannel touchpoints to enhance customer experience and simplify interactions.

Brands should also actively participate in discussions on forums and communities to increase their visibility, which will eventually result in more sales. They can also create product listings and assist consumers’ buying decisions by offering creative and insightful product data.

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[8 minute read]