Instagram is encouraging small businesses by refining its e-commerce strategies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 02, 2020, 4:04 PM UTC

According to Socialbakers, e-commerce grew by 118.3% on Instagram from second quarter to third quarter of 2019.

This piece says that social media platform Instagram is refining its “burgeoning e-commerce strategy.” The platform has created new hashtags and curated feeds designed to spotlight particular product and services. Instagram’s curated shopping account @shop is also pushing astrology related posts with “#AstroWeek2020”.

While Instagram is encouraging small businesses to use its various tools and features like product tags and IGTV, social e-commerce continues to emerge as a significant trend. The article also highlights that over the next week, @shop will feature small businesses in Feeds and Stories, with the products being shoppable on the platform.

Socialbakers’s report found that e-commerce now makes up 15.8% of all interactions on the platform. Socialbakers’s CEO also said, “the volume of shopping-related content is rapidly growing on social media.”

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