Businesses can leverage chatbots to increase customer engagement and reward their brand loyalty

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 31, 2019, 7:38 AM UTC

Chatbots are expected to save companies $8 billion per year by 2022. 

Customers prefer speaking directly to human executives as chatbots only answer common and specific queries in a buyer’s journey. This piece argues that marketers can leverage this technology to enhance engagement by adding some personality to their chatbot to reflect their brand. 

To generate further engagement, brands can use chatbots to offer giveaway contests, free trials and exclusive discount coupons. This not only encourages customer engagement but also pushes customer satisfaction and brand loyalty, along with tracking ROI.  

The author contends that in the age of instant gratification, leveraging chatbots is an effective way for brands to address consumer queries 24/7. Chatbots can also help marketers with the necessary customer information, including personal, contact and transactional details. 

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