Leverage micro-influencer marketing to connect with audiences in a cost-effective manner

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 30, 2019, 1:15 AM UTC

Ensure there is sufficient online content pertaining to the brand for search engines to crawl through.

This article recommends ways for brands to manage their marketing efforts on a low budget. The author says that brands should have a Google Business listing, a website and business accounts across key social media platforms, as buyers are more comfortable when they know where they’re buying from.

Businesses should define their target markets and create resonating content along with running high-value campaigns. Further, they should narrow down their buyer characteristics that focuses on their audience and reduces spend.

On social media, they should leverage the personal associations micro-influencers have with their audience. Marketers should also rely on emails for direct communication as they are cheaper than paid ads. Brands should nurture B2B relations and invest in product placements.

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[5 minute read]