New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Reaching out to first-time customers can help turn them into brand loyalists.

Engaging the customers of the holiday season can help businesses foster brand loyalty. But companies should put their primary focus on the first-time purchasers from the holiday season and the potential customers who did not make a purchase.

This piece argues that marketers should find out why a potential customer has not moved down the conversion funnel despite initially expressing interest in the brand. Brands can offer these customers special discounts to improve conversion rates in the first quarter of 2020.

The author contends that brands should give more importance to first-time buyers as they require more touchpoints to be long-term customers as compared to current customers. They should also showcase complementary products to new customers to enhance conversion rates. 

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[4 minute read]

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