Businesses can leverage push notifications to retarget holiday sale customers in the new year

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 27, 2019, 12:30 PM UTC

Research reveals that retargeting can lead to 147% higher conversion rates.

This piece suggests brands should leverage push notifications to engage both loyal shoppers and customers acquired throughout the holiday season. Companies can use web push notifications to highlight past purchases and popular products, along with pushing fresh products for the new year.

Utilising push notifications can help brands stand out as consumers are likely to miss out on offers in crowded email inboxes. It can further attract consumers waiting for post-holiday sales along with consumers who are looking to spend gift vouchers.

The author suggests that brands should go for a New Year theme to entertain and encourage visitors to try out new products. Marketers can also hold contests and create offers with a deadline to add a sense of urgency. 

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