Identify gaps in the content market and create content that benefits readers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 26, 2019, 6:47 AM UTC

Build a content calendar that ensures a timely reach by scheduling and assigning tasks.

For creating a content marketing plan for 2020, the author recommends starting with setting monetary-based goals like increasing revenue and sales, and authority-related targets like shifting the public perception. Having set the goals, establish key performance indicators to measure the success against.

Next, brands could use tools like Google Analytics to analyse their audiences and identify their preferred channels and content types. Marketers can then review their resources and delegate tasks across the team.

To create the actual content, brands should spot a gap in the content market and evaluate how they can produce something that benefits their readers. Lastly, they should use management platforms to track their content’s performance across social media and search engines.

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