Opt for host-level backups with quick restore functionality

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 24, 2019, 2:48 AM UTC

Manual backups would be the least effective method.

This article states that webmasters should regularly backup their website to protect their data and work from cyber threats. Regular backups ensure continuous service and preserve customer experiences, which help in boosting their confidence in the company.

The author recommends finding web hosting companies that provide backups with restore functionalities. If this option is not available, companies could use free or paid plugins.

These plugins backup file themes and databases on a schedule, and store it on the server and email the database copy to the webmaster. A less sophisticated measure recommended by the author is opting for manual backups consistently, and storing it on a thumb drive.

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