Brands can use Instagram stories to create micro-conversations and stay visible among followers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 24, 2019, 4:25 PM UTC

Sharing educational Instagram stories can help marketers inspire consumers to move down the sales funnel.

This piece recommends companies should use Instagram stories to create micro-conversations with their followers and increase conversions. Promoting live webinars or new product launches through Instagram stories can help marketers attract the attention of their audiences and maintain visibility.

Companies can also leverage the swipe feature to guide their users to the dedicated landing pages and boost sales. Marketers can share educational content or lifestyle content like industry trends to nurture warm Instagram leads and push them further down the sales funnel.

Saving Instagram stories to the highlights album further lets both current and new followers access the stories anytime. The author suggests leveraging the highlights album can encourage followers at the bottom of the sales funnel to make a purchase.

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[12 minute read]