Tesco’s “forced labour” highlights challenges brands can face from supply networks

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 23, 2019, 4:26 PM UTC

A note discovered by a UK consumer in one of Tesco’s greetings cards claimed that workers were being forced to work.

Tesco, which was manufacturing Christmas cards for a charitable cause, had to cease its production at a Chinese factory due to an allegation of forced prison labour. Though the company immediately responded, the issue highlights the problems brands face from outsourced supply chains.

PR expert Mark Borkowski pointed out that there isn’t enough scrutiny for outsourced supply chains. This article states brands should communicate their purpose and ensure their values are maintained all throughout the supply chain.

Brands need to ensure that their values meet consumer perceptions and expectations according to Andrew Bloch, founder and managing partner of consumer PR agency Frank. Tesco in a statement said the cards had been withdrawn from sale and an investigation has been started against the supplier.

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