Creating a conversational and assistive search experience can help brands boost sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 23, 2019, 1:32 PM UTC

Providing a simplified shopping experience with authentic guidance can help increase customer loyalty.

To enhance sales and increase engagements in the holiday shopping season, businesses should provide their customers with product recommendations. Creating an interactive gift guide can help brands recommend products based on live conversations with their customers.

Marketers can leverage gift guides to create a personalised search experience and increase engagements as well as conversions. This piece says that providing a trustworthy and tailored search experience can further enable brands to simplify consumers’ shopping experiences.

The author suggests that brands should invest their time and resources in making the shopping experience as convenient as possible. A cited research revealed that a 22% increase in simplification doesn’t only boost conversion, but also leads to significant incremental gains including a 66% increase in customer loyalty.

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