Creating a robust consumer experience strategy can help create brand advocates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 20, 2019, 4:51 PM UTC

A Salesforce study revealed 57% of customers have taken their business to a competitor due to unsatisfactory customer service.

Positive customer experience can help brands reduce customer attrition rates and bring value to their brands. A dynamic customer experience strategy further enables marketers to increase brand recommendations, while effectively acquiring new consumers and creating advocates for the brand.

The author contends that brands should understand how consumers feel at every step of their customer’s journey and acknowledge their pain points. Making the customer experience easily accessible to consumers further allows brands to streamline their consumer experience.

Providing effective consumer resolutions at one go can help brands build long-term relationships with their consumers. Moreover, 67% of the consumers said that they would pay more for better customer experience.

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