Businesses must use customised videos to connect with the audience more effectively

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 20, 2019, 2:20 AM UTC

Engaging, connecting and well-thought-out content can resonate with readers more.

The author makes some recommendations on driving conversions in 2020. Brands could use sticky header or footer instead of using pop-up ads that reduce website performance and irritate customers. A sticky header or footer gives users a chance to opt-in but doesn’t slow down the webpage.

Companies could use customised videos or interactive content to deliver personalisation to customers as only using stock images as marketing material lacks a human connection. Brands could use various free resources such as Lumen5 and to create videos and editing.

Engaging and well-thought-out content would resonate with readers more than mass quantities of content served only to boost traffic. Companies must stick with what they know best and produce well-developed content with actionable items.

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[3 minute read]