User-generated content adds a distinct characteristic to a brand’s content marketing strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 19, 2019, 5:11 PM UTC

Demonstrating the use of products and services can persuade prospects to make a purchase.

To create an efficient content marketing strategy, brands should encourage consumers to create and share content like unboxing videos, reviews and blog posts. Involving users in the content making process can help brands stand out and act as social proof to potential consumers.

Businesses can demonstrate the use of their products and services in their content and gain the trust of their target audience. Brands can also leverage the storytelling aspect of product demos and show how their products can add value beyond sales.

Creating personalised content marketing strategies like DIY tutorials, tips and tricks can further help marketers add value to their consumers’ lives. The author suggests that taking a stand against social issues can further help brands effectively connect with their prospects.

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